Marylhurst University
Spring 2010
COURSE:
CCM 366-1E (1 credit) or CCM 066-1E (1 CEU)
Introduction to Social Media Communications: Facebook, YouTube, Twitter, & More
COURSE DATES
This is a 3 week-long online course; it runs from 4/5-4/25.
INSTRUCTORS
Alexander Craghead
Joanne McCall
COURSE DESCRIPTION
In this online workshop, learners will be introduced to social media tools and concepts, focusing on how social media technologies can affect their work, learning, and life. Through hands-on demonstration and use of a variety of social media tools such as blogs, YouTube, Facebook, LinkedIn, Twitter, RSS, wikis, podcasting, and social bookmarking, participants will learn how these tools are re-shaping modern communication. Topics include and how social media may be incorporated into everyday business, educational, and personal communications; digital etiquette, privacy, digital trails, and developing online community.
LEARNING OUTCOMES
Upon completion of this workshop, participants will:
TEXTS & LEARNING RESOURCES
There is no textbook for this course. All course materials will be resourced and available online. The Marylhurst Intro to Social Media course blog, one of our learning resources, is available here:
http://mu-spring2010.blogspot.com/
LEARNING ACTIVITIES & ASSESSMENT
This class is offered on a Pass/No Pass basis to allow you the opportunity to bring together your experiences, desired learning goals, applications of your learning, and ideas and questions without fretting about what grade you’ll earn.
If you need a grade:
Please let your instructor know if you need an A–F grade for purposes of employer reimbursement or any other reason and contact the Registrar's office ASAP to change to the graded option.
To receive a “P” (pass) grade:
Learning Philosophy
The format of this course is intended to provide opportunities for students’ discovery, application, and reflection on learning. Each week there will be assigned readings, learning activities, interactive exercises via the discussion forum and/or other course tools, and opportunities for group brainstorming and sharing of resources. The instructors will provide background materials, questions for consideration, and guidance in completing class assignments.
PLEASE NOTE
Because this course is only 3 weeks long, it is important to get online on the first day (Monday – 4/5/10) and begin to complete course assignments and participate in the week’s discussions and activities. Additionally, given the accelerated nature of this course, students are expected to participate in the course (login in and engage in activities and discussions) four days a week at a minimum.
Participating in the Online Learning Community
An online class can create a community of learners just like a regular classroom can. It is a really interesting and dynamic community to be a member of. Important aspects of this “community feeling” include having each member check in frequently and participate fully in the course activities and discussions. The long and short of it is that your participation is absolutely critical in an online class because we don't "see" or "hear" each other physically.
Additionally, this specific course is intended to be a learning community, meaning that your instructors are not experts in this area, but are merely informed guides. We’ll be learning from you as much as you’ll be learning with us.
The way you participate in our online learning community will be by:
Course Structure
Week 1 Points of Inquiry – Introduction to Social Media
Week 2 Points of Inquiry – Social Media Tools
Week 3 Points of Inquiry – Implications of Social Media
o Etiquette
o Privacy
o Digital trails
o Developing community
o Power and control
o Attention
o Digital literacy
o Communications
o Professionally
o Personally
o Educationally
Learning Activities & Assignments
In addition to completing the course readings and participating in the course discussions, all of which will contribute to our learning as community, students will engage in a variety of weekly activities in order to meet the learning outcomes of the course. Specific details about these activities will be provided during the course.
Students will also plan and implement their own “Social Media Project,” which may include one of the following:
and using social media.
The project may be for personal, professional, and/or educational purposes. Specific guidelines
and tools for planning and implementation will be provided in the course.
Marylhurst Writing Standards: Writing is one of the central activities through which students learn, communicate, and demonstrate learning. Academic writing differs from other forms of writing in that it usually:
• is appropriately narrow in focus,
• presents an argument based on sound critical thinking,
• draws upon and properly acknowledges the work of others, and
• presents new understanding in an organized fashion.
Unless otherwise indicated by the instructor, all writing in Marylhurst University classes, from electronic bulletin boards, to personal essays, to formal research papers, will be evaluated on the basis of Standard American English, quality, creativity, effectiveness of argumentation and reasoning, and accuracy of information. In addition, academic writing will be evaluated on the selection and use of appropriate supporting material.
Documentation Style: Any information not original to the student must be cited in a recognized format—for example, APA, MLA, or Chicago—appropriate to the academic discipline.
Preventing Plagiarism: Plagiarism is a form of academic dishonesty that occurs when a student uses information or material from outside sources without proper citation. Plagiarism is grounds for disciplinary action at Marylhurst. It is a student's responsibility to understand plagiarism and its consequences. Students should consult their instructor, their department chair, the Writing Center, or staff at Shoen Library if they have any questions about preventing plagiarism. Plagiarism occurs if:
1. The student doesn’t cite quotations and/or attribute borrowed ideas.
2. The student fails to enclose borrowed language in quotation marks.
3. The student doesn’t write summaries and paraphrases in his/her own words and/or doesn’t document his/her source.
4. The student turns in work created by another person (e.g., another student, downloaded from the internet, etc.).
Students who submit or use their own prior work for a current course or work from one current course in another course without express permission from their professors may also be guilty of academic dishonesty.
Consequences: If it is determined that a student has plagiarized or engaged in other forms of academic dishonesty, the student will likely fail the assignment and possibly the course, despite points earned through other work. Acts of academic dishonesty are reviewed for disciplinary action by the Provost. Engaging in plagiarism and other forms of academic dishonesty can result in dismissal from the University. For additional information, see “Academic Honesty” in the 2008-10 Marylhurst Catalog and “Conduct Code” in the Student Handbook.
Writing Resources: Marylhurst’s undergraduate and graduate programs have adopted a writing handbook, Diana Hacker’s A Writer’s Reference, 6th Edition, to help students develop their writing skills. The handbook can be accessed online at http://dianahacker.com/writersref/ or is available in the Marylhurst bookstore. Writing help is also available at the Marylhurst Writing Center that is located in the Shoen Library. Call for an appointment, 503.699.6277 or email mailto:writing@marylhurst.edu
Student Rights and Responsibilities: All members of the Marylhurst community are expected to act in ways that foster the university’s primary function of education. Conduct that interferes with this educational responsibility will be dealt with directly.
Please refer to the Marylhurst University Student Handbook, for specific information about student rights and responsibilities, as well as the policies and procedures. The Handbook is available online at: http://www.marylhurst.edu/studentresources/studenthandbook.php
For further information contact the Office of the Provost at 503.534.4056 or provost@marylhurst.edu.
Need For Accommodations: Students who experience disabilities are encouraged to contact the Coordinator of Accessibility and Disability Services at 503.636.8141, ext. 3344; 1.800.634.9982, ext. 3344; TTY 503.699.6301; or email adaservices@marylhurst.edu for assistance in requesting classroom accommodations.
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