For Further Learning

Here is a list of books about social media that you might look into to further your learning on the topic. Our own perspective is that by the time they are published, books tend to be out of date; this can be a particular challenge when the topic is technology! Nonetheless, many of these texts are considered to represent authoritative ideas about social media, and some contain ideas and theory that may have no (near-term) expiration date.

Many of these are available through Shoen Library and/or Summit.

1. Smart Mobs: The Next Social Revolution, by Howard Rheingold
2. Social Media 101: Tactics and Tips to Develop Your Business Online, by Chris Brogan
3. Facebook Marketing: Leveraging Social Media and Grow Your Business, by Steve Holzner
4. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
5. Trust Agents: Using the Web to Build Influence, Improve ,and Earn Trust, by Chris Brogan and Julien Smith
6. The Whuffle Factor: Using the Power of Social Networks to Build Your Business, by Tara Hunt
7. Here Comes Everybody: The Power of Organizing without Organizations, by Clay Shirky
8. The Wealth of Networks: How Social Production Transforms Markets and Freedom, by Yochai Benkler
9. Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott and Anthony Williams
10. Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work, and World, by Matthew Fraser & Soumitra Dutta
11. Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff
12. Linked: How Everything is Connected to Everything Else and What it Means for Business, Science and Everyday Life, by Albert-Laszlo Barabasi
13. Convergence Culture: Where Old and New Media Collide, by Henry Jenkins
14. Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We do Business and Market Online, by Deborah Micek and Warren Whitlock

Have text recommendations to add? Please feel free to do so in the Comments below! Thanks!